WHY I'M RUNNING
I wasn't looking for this job. That's why I can do it.
Running for office was never the plan. What changed? I stopped being able to point at someone else and say 'they'll handle it.'
San Francisco doesn't lack ideas or strong values. I believe we lack the courage to build a system that consistently turns intention into results. I'm not afraid to lose, which means I'm free to lead with conviction.
An election is a job interview, and you're the one hiring. Look at my work, ask me hard questions, and if I earn your vote, hold me to my answers.
On the biggest issues, we agree more than city politics suggest.
San Franciscans agree on most things. We all want more housing and safe streets. We want transit that works, small businesses that thrive, and a city where families, seniors, and longtime residents can afford to stay. And who doesn't want the Castro to feel like the Castro again?
Our disagreements aren't about what. They're about how. If we agree on 98% of things, which I believe we do, the 2% disagreement is on implementation and approach. The progressive model and the moderate model get treated like rival teams when they should be sharing a playbook. The 2% creates so much gridlock, we feel like we disagree on everything.
We don't.
Our city has good ideas, real resources, and smart people. We just need leadership willing to use every tool in the box — not only the ones their side prefers.
Even the best ideas need strong execution to succeed.
Even where we agree, the city often fails on follow-through. Housing gets approved then sits in a permit queue until the developer walks away. The city passed a landmark childcare subsidy but left families with nowhere to use it. Small business owners get cited for graffiti on their own storefronts, held responsible for vandalism they didn't cause on a wall the city won't clean.
These aren't ideological failures. They're systems failures that shape whether people can stay in the city, keep a business open, or trust that the city will do what it says. The good news is systems failures have solutions.
Most of us agree on this in theory, but few want to do the work it implies. It requires someone willing to take on the unsexy stuff — who's responsible, what's the timeline, what does the data tell us — and not let go until it works. It's not glamorous, but I don't need it to be.
That's the work I've done my entire career. Inside a company or outside on a campaign. With or without a team. Under pressure, from scratch, repeatedly. The failure modes are always the same: ownership becomes fuzzy, small problems compound, and the people closest to the problem are left off the seating chart. I know we can do better.
My approach will evolve with the evidence — my values won't.
I'll publish what I'm learning, what I'm deciding, and why. If something I try doesn't work, I'll say so. "I got that wrong" is proof of concept, not crisis.
I'll start with the problem, not the policy. That requires using the full toolkit and keeping individuals at the center of the solution. I'll determine the best policies for the problem based on evidence, not which side suggested them.
I'll stay in discovery mode. The platform I'm running on is what I'm defending now, not what I plan to defend forever. Just because something made sense ten years ago doesn't mean we need to follow the same frameworks today. When evidence changes, I'll evolve with it.
You can question my strategy. Don't question my values.
Yes, I think this can work.
San Francisco has big dreams and the resources to deliver them, sitting in separate rooms, not talking to each other. My successes all started with the walk across the hall.
I think about this on my morning walks through the neighborhood. Beyond the construction on Jersey, past all the doggos in Douglass Park, over to Neighbor's Corner on a nice day or down to Happy Donuts on a busy one. This district is specific and weird and ours, and I don't believe the status quo is our only option.
You can call me naive. I'm calling it the job.
I'm not asking you to trust me blindly, but I am asking you to look at my work.
I'll earn the rest.
Vision without execution is fantasy.
Execution without vision is aimless.